Live Más

We want to feed people’s lives with más. But what does this mean? We’re so inspired by the creativity and passion of our fans that we made it our mission to connect them to the experiences that matter most. We’re uncovering more educational opportunities for students, providing access to new music, sports and gaming, and even celebrating the marriage of our fans.

So, are you ready to Live Más? If so, check out just some of our favorite things below and have fun exploring right along with us.

Taco Bell Foundation

The Taco Bell Foundation is committed to empowering youth to pursue their educational goals and career aspirations.

Live Mas Scholarship
Live Más Scholarship

Awarding $3 million in scholarships to young adults in our communities and restaurants. We are looking for innovators, creators, and dreamers with a passion to pursue their unique dreams.

Feed the Beat

Get ready to rock & roll with 100 of the nation's hottest up-and-coming bands.

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Taco Bell Weddings

Beginning in summer 2017, tie the knot in our chapel at our flagship restaurant in Las Vegas.

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Feed the Beta

Feed the Beta is a program that helps indie game developers by giving them the resources they need to take their game to the next level.

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Live Más Student Section

Taco Bell and College Football Playoff are picking up the tab for 3,000 seats.  That's 500 for each school at each of the three games.